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Jeff Soderberg Added to Service Center Sales Team at StandardAero

Tempe, Ariz. – Feb. 27, 2009 – StandardAero, a Dubai Aerospace Enterprise (DAE) company has appointed Jeff Soderberg to their Service Center Sales team for the business aviation sector. In his new role, Soderberg will be responsible for all sales in Western North America of CF34, AE3007, PW600 to business aviation operators, as well as sales of TFE731, and APUs to service centers.

“With his extensive and varied experience, Jeff will be a great addition to the team,” said John Boomhower, Sales Director Business Aviation Engines.

Soderberg was previously the regional sales manager (RSM) for the Southwestern U.S. and Mexico for Pratt & Whitney Canada. Before that, he had been the RSM for the Western U.S and Latin America for StandardAero. Prior to joining StandardAero, Soderberg was an RSM for National Flight Services and an operations maintenance planner with Garrett Aviation Services.

He is a licensed A&P as well as a pilot, and holds masters and bachelors degrees from Dowling College.


StandardAero, a Dubai Aerospace Enterprise (DAE) company with $1.4 billion in annual revenue, specializes in engine maintenance, repair and overhaul, and nose-to-tail services that include airframe, interior refurbishments and paint for business and general aviation, air transport, and military aircraft. The company, part of the DAE Engineering division, forms a global services network of 12 primary facilities in the U.S., Canada, Europe, Singapore and Australia, with an additional 14 regionally located service and support locations.

About DAE: DAE is a fast developing global aerospace, manufacturing and services corporation made up of six divisions – DAE Airports, DAE Capital, DAE Engineering, DAE Manufacturing, DAE Services and DAE University.

Headquartered in Dubai, the group is growing through a series of phased developments and acquisitions to become a global player and to produce an integrated aerospace cluster, based at Dubai World Central – the new 140 square kilometre airport and logistics city being constructed in Jebel Ali, Dubai. It is forming international partnerships at the highest level of industry with the aim of establishing one of the most innovative and successful businesses in the global aerospace industry within the next decade.

DAE’s shareholders include EMAAR, ISTITHMAR World, Dubai Silicon Oasis (DSO), Dubai International Capital, DIFC Investments LLC, the Government of Dubai and AMLAK Finance.